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“The best way to find yourself is to loose yourself in the service of others.” - Mahatma Gandhi

 Being a true believer of this Gandhian doctrine, Mr. Apurba Ghosh has been rendering service in the remote rural areas of North 24 Parganas, West Bengal, India.  With zeal to help the less fortunate residing in the vast underprivileged sectors of Chota Bankra, Bara Bankara, Kaijuri, he started providing humanitarian aids to the needy, offered financial support to innumerable poor students, distributed clothes and blankets during winter, organized medical camps. In 2000, the rural residents of Basirhat sub division were victim of a fatal flood. Mr. Ghosh was the first to reach the flood affected zone and along with other local youths organized relief camps, distributed food, clothes, medicines, counseled people to start life   afresh. Arranging all by himself the much expensive spinal cord operation of Ganessh Ghosh of Aturia in a premiere hospital, or providing financial help to Md. Hassan and Md.Roisuddin Gazi to marry of their daughters are only a few examples of Mr. Ghosh’s philanthropic activities. Soon he realized he couldn’t cater to the ever increasing needs  of the rural people all alone .Inspired by his passion for philanthropy some young and experienced enthusiastic like- minded people from various milieu gathered to form ASHA-O-ALO, an NGO to render Hopes and Light among the underprivileged sector of  the society . We are active in the field of education, poverty elimination, women empowerment, health-hygiene, entrepreneurship development and we all work with a mission of tomorrows’ prosperous rural India.